Benefits of digital inkjet
- Mass customisation: digital printing allows cost-effective production from a single item to high volumes. As a result, brands have the freedom to localise, personalise and customise their products to drive highly-effective promotional campaigns. The process allows brands to conduct new product trials cost effectively and to tailor production to meet consumer demand for greater choice.
- Efficient production: production efficiencies include minimal job set-up time and late stage differentiation which enables faster turnaround and shorter lead times. On-the-fly changeover between different products with no minimum order requirement means production lines can handle any range of run lengths, providing ultimate production flexibility.
- Wide range of applications: digital inkjet printing enables the use of different ink types, including solvent-based, water-based, oil-based and UV curable inks. This ensures performance properties are matched to the broadest range of substrates and end uses, minimising the need for primers or protective varnishes.