Benefits of digital inkjet

  • Mass customisation​: digital printing allows cost effective production fro​m a single container to high volumes. As a result, brands have the freedom to localise, personalise and customise their products to drive highly-effective promotional campaigns. The process allows brands to conduct new product trials cost-effectively and to tailor production to meet consumer demand for greater choice.​​
  • Efficient production​: production efficiencies include minimal job set-up time and late stage differentiation which enables faster turnaround and shorter lead times. On-​the-fly changeover between different products with no minimum order requirement means production lines can handle any range of run lengths, providing ultimate production flexibility​. DTS can also integrate coding and marking — until now a separate process step —​ with the decoration process, printing variable data such as barcodes and “best before” dates directly onto the container.​
  • Environmental benefits​: as well as removing the need to print and apply labels, DTS avoids waste from overruns, misapplication or changing label designs; in addition, the non-contact nature of the process also means less expensive thinner-wall PET can be used. By printing exact quantities of containers with precise DTS container decoration and information, the volume of labels, label liners and adhesives are significantly reduced and prevented from entering landfill sites and recycling streams​.
Download Xaar Direct-to-Shape sheet
Digital inkjet for direct-to-shape printing

Direct-to-shape (DTS) inkjet printing is the highly efficient process of printing full colour images and text directly onto cans, bottles, sleeves and other shaped containers for beverage, personal care and home care products, amongst others.

The ability to print directly onto containers and change designs on-the-fly is a powerful tool. It gives brands the ability to meet consumers' demands for greater choice and allows them to customise product design and messaging and implement creative marketing campaigns. 


DTS printing enables brands to communicate with consumers through the product packaging in new ways to increase brand loyalty and engagement and drive new revenue streams.

Xaar's printheads allow high quality, high-volume single-pass inkjet printing directly onto smooth and shaped containers with exceptional reliability.

  • Bottles
  • Cans
  • Containers
  • Cylindrical shapes or curved surfaces

Why Xaar Technology?

Industrial reliability

Xaar's printheads are designed to deliver maximum production uptime with minimum operator intervention which ensures high production output and a fast return on investment.

Maximum productivity

Xaar printheads achieve reliable and optimised digital print performance to maximise production uptime and throughput.

Outstanding print quality

The design of Xaar's printheads enables the use of a wide range of fluids and configuration options. This is complemented by Xaar’s systems components which are optimised for Xaar printheads and ensure simple and rapid integration.

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