Benefits of digital inkjet
- Mass customisation: digital printing allows cost effective production from a single container to high volumes. As a result, brands have the freedom to localise, personalise and customise their products to drive highly-effective promotional campaigns. The process allows brands to conduct new product trials cost-effectively and to tailor production to meet consumer demand for greater choice.
- Efficient production: production efficiencies include minimal job set-up time and late stage differentiation which enables faster turnaround and shorter lead times. On-the-fly changeover between different products with no minimum order requirement means production lines can handle any range of run lengths, providing ultimate production flexibility. DTS can also integrate coding and marking — until now a separate process step — with the decoration process, printing variable data such as barcodes and “best before” dates directly onto the container.
- Environmental benefits: as well as removing the need to print and apply labels, DTS avoids waste from overruns, misapplication or changing label designs; in addition, the non-contact nature of the process also means less expensive thinner-wall PET can be used. By printing exact quantities of containers with precise DTS container decoration and information, the volume of labels, label liners and adhesives are significantly reduced and prevented from entering landfill sites and recycling streams.