Benefits of digital inkjet
- Mass customisation: digital printing allows cost-effective production from a single item to high volumes. As a result, brands have the freedom to localise, personalise and customise their products to drive highly-effective promotional campaigns. The process allows brands to conduct new product trials cost effectively and to tailor production to meet consumer demand for greater choice.
- Efficient production: production efficiencies include minimal job set-up time and late stage differentiation which enables faster turnaround and shorter lead times. On-the-fly changeover between different products with no minimum order requirement means production lines can handle any range of run lengths, providing ultimate production flexibility.
- Excellent product resistance: UV inkjet inks exhibit physical rub and chemical resistance characteristics. Labels remain in pristine condition with no ink offset or adhesion loss due to scratches, rubbing and exposure to water or chemicals. This makes inkjet ideal for 'no look' clear labels used for many beverage and health and beauty products and makes over-varnishing is unnecessary, eliminating a process step and associated costs.