The digital inkjet opportunity
Xaar, a world leader in industrial inkjet, has successfully developed digital. technology and manufactured and sold inkjet products predominantly printheads, into a number of sectors. The printhead is the heart of the digital process, depositing fluids, including inks and coatings, in precisely the right quantity and in the right place on the substrate, without even touching the surface.
To date Xaar has driven, and benefited from, ‘waves of conversion’ in two particular applications: outdoor advertising (including billboards, posters and banners) and ceramic tile decoration, which have both adopted digital inkjet technology. Xaar's challenge is to expand its existing digital inkjet printhead technology into new markets and to develop new technology to maximise the opportunity that exists from the conversion of much larger applications to digital inkjet.