Our Strategy

In April 2020 we announced new strategies across the business and are pleased to say that we have made good progress in implementing them. Whilst these strategies are focused on returning the business to profitability and growth in the medium term, the effect of some of these changes can already be seen. 

The change in go-to-market strategy which included removing distribution channels, a clear pricing strategy, and a sales process that is focused on selling the printhead based on its technical merits and the value of the relationship with Xaar, has already started to reap rewards. 

Over recent years Xaar has invested in excess of £70 million in its Thin Film development programme. Whilst that programme has stopped, the investment developed a significant portfolio of IP, some of which is now being deployed directly into our Bulk Printhead Technology platform.

This new platform, launching under the ImagineX brand name, will drive the next phase of Xaar’s success and enable industry-leading products across all market sectors. These products will deliver enhancements to the current portfolio by significantly improving speed and throughput, as well as resolution. Our future products will also provide additional capabilities to increase our addressable market, such as the ability to use aqueous fluids.