Benefits of digital inkjet
- Mass customisation: with no limit to run length, digital printing enables cost-effective production even for small quantities. This opens up the opportunity for infinite design variations and the capability of producing customised or one-off products. Image size and pattern lengths are not constrained by the limited repeat distance of analogue plates or rolls, which means that pattern repeats in a floor design, for example, can be eliminated.
- Reduced cost: digital printing can supply exactly what is needed, when it is needed, so there is no need to manufacture excess volume due to minimum batch sizes. This eliminates the requirement to hold large volumes of stock due to minimum run lengths. Exact order quantities also help to minimise the cost of obsolete stock due to design change.
- Superior quality finish: digital inkjet printing delivers a high quality, fine detail finish, making it easy to create designs that are faithful to the original, and patters that are virtually indistinguishable from wood and other materials.