Benefits of digital inkjet

  • Mass customisation​: digital printing allows cost-effective production fro​m a single item to high volumes. As a result, brands have the freedom to localise, personalise and customise their products to drive highly-effective promotional campaigns. The process allows brands to conduct new product trials cost effectively and to tailor production to meet consumer demand for greater choice.​​
  • Efficient production​: production efficiencies include minimal job set-up time and late stage differentiation which enables faster turnaround and shorter lead times. On-​the-fly changeover between different products with no minimum order requirement means production lines can handle any range of run lengths, providing ultimate production flexibility​.
  • Excellent product resistance: UV inkjet inks exhibit physical rub and chemical resistance characteristics. Labels remain in pristine condition with no ink offset or adhesion loss due to scratches, rubbing and exposure to water or chemicals. This makes inkjet ideal for 'no look' clear labels used for many beverage and health and beauty products and makes over-varnishing is unnecessary, eliminating a process step and associated costs. 
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Digital inkjet for label printing

Labels are used for many different applications, including product identification, name tags, warning and hazard identification, promotions and as decals for product decoration. They are typically printed roll-to-roll, using a combination of conventional print processes including flexographic, letterpress, offset, gravure and screen print processes.


There is increasing demand for shorter run-lengths and special or customised designs, and a drive to increase the speed of design change and reduce label inventory levels. Digital printing is perfectly suited to meet these customer requirements and the development of hybrid printing solutions, like the Xaar Print Bar System [link], means that for more and more label converters, it couldn't be easier to make the most of all that digital technology can offer.

  • Hazard identification labels
  • Name tags
  • Product decoration labels
  • Product identification labels
  • Promotionial labels
  • Warning labels

Why Xaar Technology?

Industrial reliability

Xaar's printheads are designed to deliver maximum production uptime with minimum operator intervention which ensures high production output and a fast return on investment.

Maximum productivity

Xaar printheads achieve reliable and optimised digital print performance to maximise production uptime and throughput.

Outstanding print quality

The design of Xaar's printheads enables the use of a wide range of fluids and configuration options. This is complemented by Xaar’s systems components which are optimised for Xaar printheads and ensure simple and rapid integration.