Press Centre

Gold sponsorship for third year helps raise awareness of inkjet to the next generation of the print industry

Inkjet is the fastest growing print technology and, as a leading printhead manufacturer, Xaar actively supports programmes to educate the next generation about its potential and applications. Through its sponsorship of the PrintIT! initiative, a major industry-backed programme designed to teach Year 9 and Year 10 pupils about the world of printing and related industries, Xaar hopes to increase inkjet awareness and inspire the inkjet innovators of the future.

“Xaar is delighted to partner with PrintIT! for the third year running as a Gold Sponsor,” says Mark Alexander, Director of Marketing, Xaar. “We are passionate about print and, as an inkjet technology leader, are naturally very keen to spread the word about its capabilities and many benefits.”

Schools taking part in the 2010/11 programme will also receive copies of Xaar’s newly-published ‘Industrial Inkjet for Dummies’ booklet which provides an easy to understand overview of the technology.

Tom Bowtell, Manager of the PrintIT! Awards is also delighted to have Xaar on board for another year: “We rely on the generosity of sponsors from the printing industry to deliver the PrintIT! programme and awards, so I’m delighted that Xaar has signed up for its 3rd year as a Gold sponsor. It is refreshing to see forward thinking companies like Xaar investing in the next generation of talent for the industry even in these difficult economic times.”

The PrintIT! Awards Ceremony, which recognises individual PrintIT! student achievements, takes place during Northprint in May 2011.

To receive your own free copy of Xaar’s ‘Industrial Inkjet for Dummies’, please visit the Xaar website: www.xaar.com.

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Image: A group image of the recent PrintIT! Scotland winners is available from melindaw@splashpr.co.uk

About Xaar
Xaar is the world’s leading independent supplier of industrial inkjet printheads, inks and peripheral equipment to commercial printing and industrial manufacturing markets. Xaar’s innovative technology offers OEM customers and licensees commercial advantage through product differentiation, productivity, and faster time-to-market. Additional information about Xaar is available at www.xaar.com

About PrintIT!

Launched in 2005, PrintIT! is the industry-wide educational initiative aimed to attract young people to consider a future career in print. As part of the curriculum-based PrintIT! course, students are challenged to create a print-based campaign. Aiming to promote the many varied and stimulating career paths available within the print industry, the PrintIT! competition was extended in 2008 to include Year 9 students (aged 13-14) as well as Year 10 students (aged 14-16) studying for their GCSEs in Product Design and Graphic Products.  PrintIT! is led by Proskills UK, the sector skills council representing the print and paper industries.

Contacts:
Xaar:  Charlotte Baile, T: +44 (0) 1223 437273 E: charlotte.baile@xaar.com
Splash!PR: Ruth Clark T: +44 (0)1580 241177 E: ruth@splashpr.co.uk